HEADS UP: THE JOURNEY TO MIAMI

Updates
Written By Itua Ehimuan

Image: Miami Hard Rock Stadium

We’re two and a half weeks out from the Miami Grand Prix, and the landscape looks like this. Mercedes are dominant and pulling away. Ferrari are second and building. McLaren are bringing their biggest upgrade of the season to Florida and their season depends on it landing. Red Bull are in existential crisis. Max Verstappen is miserable, his race engineer, Lambiase, is leaving and the Red Bull car is fundamentally uncompetitive. Aston Martin have no points and no immediate solution, and the regulations that govern how all of them race are still being rewritten in meeting rooms this week.

Miami is coming with a lot on the line. Amid mixed fan reactions across the races so far, this is where we find out what this season actually is.

Itua Ehimuan

Itua Ehimuan is the Principal Consultant at Amperthyst, a forward-thinking agency that bridges the gap between consumer brands and their audiences. With extensive experience in luxury, FMCG, sports and entertainment, Itua has developed a keen understanding of pop culture and its role in shaping consumer behaviour. Through innovative brand partnerships and immersive experiential strategies, he helps brands connect meaningfully with the right audience, driving strong commercial ROI.

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