LIGHTS OUT SOME MORE?

Formula 1 fans in a grandstand with a large Ferrari flag. (Photo: Sara Truvari)

Formula 1 might be considering adding two more races to the 2026 schedule, according to Italian media reports. The season currently stands at 22 races following the cancellations of the Bahrain and Saudi Arabian Grands Prix due to the war in the Middle East. More races means more cities, more culture, more access points for fans discovering the sport. But more races also means that logistics teams will be pushed to the absolute limit, as will the racing teams and the drivers themselves.

Itua Ehimuan

Itua Ehimuan is the Principal Consultant at Amperthyst, a forward-thinking agency that bridges the gap between consumer brands and their audiences. With extensive experience in luxury, FMCG, sports and entertainment, Itua has developed a keen understanding of pop culture and its role in shaping consumer behaviour. Through innovative brand partnerships and immersive experiential strategies, he helps brands connect meaningfully with the right audience, driving strong commercial ROI.

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