A Fashion Forward Formula: Finding F1’s Fashion Moment

There’s been a lot of talk about fashion having found its moment in Formula 1. As someone with a long history in fashion, this caught my attention immediately, and I’ve been following closely ever since. I started working in Formula 1 in 2019, initially in hospitality sales, but I’ve always made efforts to lend my marketing expertise to the sport in different aspects. As one of the strongest pillars of pop culture, fashion has always been at the forefront of my thinking in this regard.