The cultural voice of motorsports in Africa.
Our Content
Motorsports
Enjoy a range of original motorsports content, from F1 insights and race reviews to exclusive interviews, produced by our in-house studio Formula Trio Media, along with select content created through our global partner network.
Lifestyle & Entertainment
Enjoy a range of original motorsports content, from F1 insights and race reviews to exclusive interviews, produced by our in-house studio Formula Trio Media, along with select content created through our global partner network.
Our Events & Experiences
We will host live experiences ranging from watch parties and brand activations to celebrity meet-and-greets and other immersive events, strengthening the pop culture connection between motorsports and its growing African fanbase.
Our live experiences will include group travels to the various races on the calendar, bringing our digital community that much closer through in-person meet-ups and race weekend experiences.
The Driver’s Seat: (Episode 1)
Welcome to the first episode of "The Driver’s Seat," where we put real F1 fans right in the hot seat. Today’s guest is Adeyemi "Tanq" Okunowo, an entrepreneur from Lagos who is an avid F1 fan. He'll be taking on a series of Formula 1 questions, from his favourite team to which F1 driver has the most "Nigerian aura", and everything in between. "The Driver's Seat" is about celebrating the passion that keeps this sport alive. Let’s get into it!
The Driver’s Seat: (Episode 2)
Welcome to episode two of "The Driver’s Seat," the show where fans take centre stage and fire through a fresh round of Formula 1 questions. This time we’ve got another sharp mind, Kennedy Eruka, a graphic designer and instructional from Lagos in the chair. Are you ready to hear some unfiltered takes, bold choices and enjoy a bit of playful chaos? Let's get into it!
A Global Community
Watch Parties
We will host watch parties in major cities across Africa and the diaspora, creating lively spaces for fans to enjoy race weekends together. Each event will feature immersive elements from our brand partners, giving fans a real taste of the Formula 1 experience in a way that reflects the energy and culture of our community.
Brand Activations
We will host brand activations that give fans the chance to step directly into the world of some of the most iconic brands in Formula 1. These experiences will offer immersive touchpoints, from product showcases to interactive features, capturing each brand’s personality and connection to the sport. These activations will enable fans engage with F1’s top partners in a memorable and meaningful way.
Race Weekend Escapes
We will create travel parties of various sizes, helping fans across the continent attend races and enjoy the full Formula 1 weekend experience. These trips will offer seamless access, curated activities and the chance to connect in-person with fellow fans from around the world.
COMMUNITY BUILDING THROUGH CONTENT & LIVE EXPERIENCES
OPPORTUNITIES
OPPORTUNITIES
We’re building something truly incredible here! If you’re keen on opportunities that range from presenting one of our new show formats to driving our sales and commercial partnerships and more, please contact us by clicking the link below or sending an email to: admin@circuittothecity.com