From pit lane to pop culture

Circuit to the City is the cultural voice of motorsports in Africa, a vibrant digital and real-world hub spotlighting the speed, stories, style and spirit of racing. We document the scene, amplify the fans, and bring the racetrack closer to the city, where Africa's motorsports culture is alive and waiting to roar.

Through premium video content, sharp editorial, digital community-building, live experiences, and an annual print edition, Circuit to the City fuels passion for motorsports and car culture from Dakar to Durban, Lagos to Nairobi.

Our mission is to connect, document, and elevate the African motorsports experience by blending racing culture with city life, digital storytelling, and fan-driven communities.

  • The number one platform reflecting the unique fan culture, car scenes, and growing motorsport interest across the continent.

  • This is not just lap times. We cover the personalities, music, style, cities, and subcultures around the sport.

  • From short reels to longform essays, from curated zines to live city takeovers, we’re bringing the circuit to the city.

  • A home for fan groups, street racing crews, F1 lovers, young mechanics, and everything in between.

  • Your voice matters.

    At Circuit to the City, we champion motorsports writers and content creators with unique voices, bold ideas, and a passion for storytelling. Our goal is to facilitate acces to events and opportunities, as well as to amplify your work. This isn’t just content, it’s culture, and you’re behind the wheel.

  • Live it. Love it.

    We believe motorsports fans deserve more access, more energy, more unforgettable moments. At Circuit to the City, we’re breaking down barriers to bring fans - particularly African fans - closer to the action, from exclusive race access and behind-the-scenes content to unforgettable live events across cities on the continent and beyond. Whether it’s trackside or streetside, we’re here to make every motorsports experience bigger, better, and built for the culture.

  • Better together.

    We’re building bridges between brands and the people who live and breathe motorsports culture. From global sponsors and racing teams to lifestyle labels and tech innovators, Circuit to the City helps partners connect meaningfully with fan communities, content creators, and emerging voices across Africa and the global motorsports ecosystem. It’s not just about visibility, it’s about cultural relevance, shared momentum, and partnerships that actually make sense.

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